So, how do you sell your product/service?

  • Are you a Brand Guy? Business Brand or Personal Brand?
  • What is a brand? Why would you use personal brand vs business brand vs straight-up product marketing?
  • Product marketing can make you $$ and aims to do just that, but it is a now proposition. Marketing your product/service is VERY important, but it is an immediate, product-focused aspect of your sales funnel.  
  • Business Branding is long term planning. As soon as a competitor’s brand becomes the popular version of the product you have successfully marketed, they will eat your lunch, taking advantage of your well-marketed product, selling their cool brand.
    • For example, I overheard my daughter talking to a friend. About 6 months ago he challenged her to save her money, rather than just blowing it on junk. She said that she would save for a pair of AirPods. She has made plenty of money to reach this goal and he knows it. So he was giving her some grief and mentioned that he hadn’t seen her wear them yet. I heard her tell him she had gotten some off-brand ones for Christmas but she won’t wear them to school. Um, my wife and I got her Skull Candy brand, not Apple. (I’m a little hurt on this one.) People pay for Brand.
    • I could definitely focus on building a business brand. Atomic Bookkeeping provides a necessary, undervalued service. There is definitely enough to focus my business branding on.
  • Even still as an entrepreneur, I believe in focusing on Personal Branding. Why? Good business branding invites everyone you have targeted with your brand too, to take advantage of your services. This might make you feel successful with a large volume of potential clients looking at your services. It will also mean that you will share your time with many clients who are not a good fit for your company. It comes down to self-awareness. I don’t want every small business owner as a client. I am not arrogant enough to think they all want to work with me either. People work with people they like. By focusing on my personal brand, I become vulnerable. I open myself up to not being liked.
    • When I sit down with a potential client, they already know that they need my services. The initial meeting is to see if we are comfortable working together. Sometimes we hit it off right away. Other times, we’ve sat down, had a cup of coffee, hit it off well, and walked away as friends without doing business.
    • By focusing on your personal brand, you understand what drives you to drive your business. For me, I love business (general) and am here to support entrepreneurs (specific). When I meet with a client, we both bring something to the table.
    • Your personal brand is your Reputation. If you are an entrepreneur, it is your most valuable possession. Odds are you will have a business failure at some point. Will you take a reputation of quality with you or identify with the things that caused your failure?

Build your Personal Brand, Prepare, Be Confident, and Be Blessed.

Scott

Essential Tools for Virtual Entrepreneurs. 

Save time and be more efficient with these inexpensive and free applications.

Welcome to our series of blogs on “Essential Virtual Business Tools for Entrepreneurs.” In this series, we share outstanding tools that we rely on each day to save time and be efficient. Many of these applications have both paid and free versions. Check them out to see if they can save time for you.
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Where do you brainstorm business ideas and map out your processes? Do you outline your ideas? Maybe you enjoy creating process maps? In my office, I have notepads, calendars, whiteboards and the post-it notes covering the walls. These physical tools give me a place to park ideas while I focus on the job at hand. 
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Beyond the physical tools, I depend on a couple of great virtual tools to collaborate remotely with my team.
  • Whiteboard Fox is an online whiteboard. This application allows you to use a mouse or touchscreen to draw on the board like a physical whiteboard. When you want to work with your team, you can share your board with them. The team can collaborate from anywhere with network access. To work with your team, Whiteboard Fox has two sharing options. Leave the board open to real-time team edits, or lock the board so only you can make changes.
–  Coggle
  • Coggle is a collaborative mind mapping application. It allows me to build hierarchically structured diagrams or flow charts where I can organize, plan, and share complex ideas with my team. I am not a strong artist, so I prefer to type rather than draw. Coggle is the perfect app for me. There are a number of robust features. Like Whiteboard Fox, I can share Coggle with my team and allow them to make edits in real-time, but with Coggle I can export my projects as a pdf. Coggle has become my go-to application to map out new campaigns, processes, or direction for our business.

ESSENTIAL TOOLS FOR VIRTUAL ENTREPRENEURS.

Welcome to the first of our series of blogs on “Essential Tools for Virtual Entrepreneurs.” In this series, we share some outstanding virtual tools that we rely on to manage our business. Many of these applications have both paid and free versions. Check them out to see if they fit your needs.
Recording and Transcribing your meetings – Otter.ai: 

https://otter.ai/referrals/REN1JU27

When I meet with clients, I like to have a pen in hand to jot down a couple of key points. At the same time, I don’t want to spend the meeting staring at a sheet of paper, frantically scribbling the important details being discussed. With Otter.ai I never worry about forgetting meeting details. It records and transcribes my meetings, so I can give my whole focus to my customer. When the meeting is over, I stop recording and export the note as an email attachment. Later, I playback the recording as I review the transcription, confirming the details of the discussion.
The free version of the application allows you to record 600 minutes of content each month. If you would like greater recording time, the paid version extends the limit to 6,000 minutes monthly.
All versions include robust features:
– Adjustable playback speeds
– Real-time transcription
– Summary of keywords and word cloud generator
– Group sharing
– Sync Zoom cloud recordings.
If you want to try it out, here’s my referral link: 

https://otter.ai/referrals/REN1JU27

Our next blog in this series will talk about Mind Mapping and the fantastic tools we rely on to map our processes and ideas.